Fractional CMO.
Brand Advisor.
Secret Weapon.

With over 15 years working with fast-growing, energetic and ambitious brands, I now help scale-ups and challenger brands define what they do, why that matters, and how we can bring it to life.

I am also available as a voice for hire, I host workshops, judge awards, join panels, and I run a weekly brand activity for marketers and business leaders.

Lets work together!

Email me
A photo of Sarah Warman, a woman with long, ombre blonde hair and light skin, wearing thick rimmed glasses, a black top, and layered silver necklaces, smiling at the camera in front of a dark, blurred background.

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Subscribe to my nano-workshop and join me every Friday!

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These are some things I’ve done.

  • I was BrewDog's First Marketing Employee

    I spent 12 years at one of the UK's fastest growing businesses, BrewDog. I led teams, directed strategy, PR, social and more, grew the brand, and strapped myself in to a craft beer rocket ship!

  • A photo of Millie Bright, professional football player and former England Lioness. She has blonde hair in a messy bun, wearing a white MAAREE sports bra, holding a football net behind her.

    Fractional CMO for MAAREE sports bras

    Supporting this brilliant brand to improve the impact of paid social, maximise the value of influencers & ambassadors, deep-dive into our customer-base, distill insights about the brand & culture, and articulate their brand strategy, marketing approach and brand plans for future growth.

  • Logo with the word "TIPJAR" in bold black letters inside a black rectangular outline, with a turquoise background behind the text.

    Fractional CMO for TiPJAR

    TiPJAR is a tipping SaaS company that facilitates transparent, compliant tipping practice for hospitality businesses. My remit is to establish an effective marketing function, grow the team, develop clear brand strategy and efficiently link marketing & sales

  • Open magazine pages about investment benefits, featuring images of a beer can labeled 'BrewDog Punk IPA,' a craft beer at a bar, a person pouring beer, a pizza, a bar scene, and a beer making kit.

    I raised £100million via crowdfunding

    From 2014, I led BrewDog’s crowdfunding efforts, raising £100m from 200,000 retail investors via BrewDog's record-breaking Equity for Punks crowdfunding programme. I built the strategy, directed platform creation, designed the offer and drove investment.

    I now advise other brands crowdfunding on existing platforms.

  • Advised on the launch of FRANK snack bars

    Pre-launch, I worked with FRANK’s founder to help shape this protein-rich savoury snack bar brand. From positioning, audience and brand identity to PR, messaging and investor pitching.

  • A can of Urban Orchard Hawkes cider placed on the pavement, in bright sunshine, with a box of Urban Orchard Hawkes cider in the background near the river Thames.

    I ran a cidery

    I grew Hawkes 14% in 12 months, rebranded the business, and launched new core product, Pineapple Punch. Delicious!

  • Street view during dusk with traffic lights showing red and green, power lines crossing the sky, and light trails from moving vehicles, creating a dynamic scene with dark clouds in the background.

    I run a weekly creative nano-workshop

    Percolate is my weekly marketing prompt for brands and businesses. Simple activities to mull over with a coffee, in your inbox every week.

    Subscribe here

  • A promotional graphic for the Unfounders podcast, featuring Sarah Warman, with a professional headshot on the left. It highlights her experience at BrewDog and Social Tip, and her current remit as a Fractional CMO.

    I love to chat marketing & brand!

    I am a regular Podcast guest, speaker, Awards judge, presenter and commentator.

  • A photo of Sarah Warman on Channel 4's Sunday Brunch. Sarah is in a yellow check dress, holding a glass of beer. She stands near a decorated Christmas tree with colorful ornaments and a background featuring the Sunday Brunch set.

    I'm an accidental beer expert

    I was the resident Beer Expert on Channel 4’s Sunday Brunch for 5 years, and I’ve also presented beer content for Food Network and Jamie Oliver's DrinksTube. I am a Certified Cicerone Beer Expert (so it’s legit!)

  • A yellow background with the words "Social Tip" in bold black text.

    I've helped tech startups embrace their network

    I supported tech startup Social Tip with marketing & partnerships engagement

What’s on the agenda?

My service is bespoke to every brand, by all means drop me a line and we can chat through your challenges.

Here are a few of the things I do best…

BRAND STRATEGY
TONE OF VOICE & MESSAGING
BRAND & STRATEGY WORKSHOPS
GO TO MARKET STRATEGY FOR STARTUPS
BRAND POSITIONING & CUSTOMER PROFILING

Sometimes all it takes is a chat. I’ll ask the gritty questions, and we’ll define what it is you need.

Let's chat
A woman with long, wavy blonde hair and light skin, wearing tortoiseshell glasses, a Metallica band t-shirt, and layered necklaces with a skull pendant, smiling in front of a dark background.

Know what you want?

I’ve never been one for ‘labels’, but here are some of the roles I can take on for your business

  • 6-12 days per month, supporting you and your team, delivering strategic gains bespoke to your business, and refining the marketing plan for impact.

  • 1-2 days per month to talk through challenges, see what’s working and what’s not, ask why, and find paths forward for your business.

  • Address what it is you’re after, and take on a focused project to define a goal, set out an approach, and deliver results that can be implemented and rolled out

  • I set aside some time each month to support young marketing & brand professionals with honing their skills, dissecting and interpreting feedback, and planning their career

  • Board-level support for businesses needing a brand & marketing expert to help steer growth

Talk to Sarah

Drop me a line!

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Drop me a line! *